SOBE Inc.
A bridge between
matter and heart.
From rice paddies of 500 years, to a small table.
And from that small table, toward world peace.
SOBE Inc.
From rice paddies of 500 years, to a small table.
And from that small table, toward world peace.
The character "惣 (Sō)" is formed from "物 (matter)" and "心 (heart)" overlapping.
The richness of tangible "things," and the richness of the unseen "heart."
To unite the two is the mission passed down through the Sobe family for generations.
In Yamanokami, Hanamaki City, Iwate, stands the Sobe family — rice farmers for 500 years. Building on the blessings of that land, we pursue sixth-order industrialization, fusing agriculture with IT. From pesticide-free brown rice, to food, to body-and-mind care, and to coaching that illuminates life itself. All to become "a bridge between matter and heart."
Think Globally, Act Locally.Contributing to world peace, from the dining table.
Food, health, heart. Caring for life, from the center of everyday living.
100% Plant-Based Vegan Cafe
Whole brown rice, and cuisine without any animal products, since 2007. A gentle plate, from the table of Hanamaki.
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21 Years Pesticide-Free・Brown Rice Mail Order
Pesticide-free "Sobe rice," grown in paddies of 500 years. Brown rice and crafted products, delivered online.
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Doctor-Supervised Mind & Body Program
Minimize digestion, maximize metabolism. A 21-day retreat you can do at home, restoring yourself while you eat.
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Subconscious Personal Sessions
To the CENTER (the lead) of your life's theater. Reaching the subconscious, to live as your true self.
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Collaboration・Producing Women Entrepreneurs
The "Super Star" double consulting by Sayuri Takahashi × RIRI. So that women shine in their true light, and take the lead in both life and business.
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Born in 1964 in Hanamaki, Iwate. Head of the Sobe family, rice farmers for 500 years. Founded a web design business in 2000, and established Sobe Inc. in 2006.
Under the theme of "the union of matter and heart" entrusted to the family name "Sō," she devotes herself to the sixth-order industrialization of pesticide-free brown "Sobe rice." Alongside running the plant-based Sobe's Café for 19 years, she developed the "Eating Fast" method, and offers a new genre of "inner stage" combining food, entertainment, and subconscious sessions.
2006 Nikkei WOMAN "Woman of the Year"／Same year, NHK Hometown Grand Prize
| Name | Sobe Inc. (Kabushiki Kaisha Soube) |
|---|---|
| CEO | Soube Takahashi (Sayuri Takahashi) |
| Address | 578-4 Yamanokami, Hanamaki, Iwate 025-0024, Japan |
| Phone | +81-198-24-7100 |
| Founded | March 1, 2000 (est.) ／ December 28, 2006 (incorporated) |
| Capital | 10,000,000 JPY |
| Staff | 2 full-time (5 part-time) |
| Bank | Bank of Iwate, Hanamaki-Nishi Branch |
| Business | Production & sixth-order industrialization of pesticide-free "Sobe rice" ／ Restaurant (Sobe's Cafe) ／ Eating Fast remote retreat ／ Theatrical coaching CENTER ／ Online store |
| Sites | Sobe's Cafe / Eating Fast / Online Store |
For business, press, or partnership inquiries, please feel free to reach out.